Sunday, December 26, 2010

It's a Brand New Year at jQ jewelry designs ...



As I turn that last calendar page for 2010, I've imagined some special goals for myself as well as my business ...
jQ jewelry designs.

On a personal level, I want to maintain and grow strong relationships with those people that are most important to me, continue in the revelation that it is not material objects that make my world go 'round, and not gain back any of the relatively large amount of weight that I've lost over the past two years. It appears there are more Don'ts than there are Dos, but that's only a matter of semantics. I'm still moving towards a positive outcome.

And then there is the matter of setting business goals for jQ jewelry designs ...


Lake Hartwell

2010 was a very important year for my jewelry business; not as an online Shop on Etsy, but in the fact that I have been able to develop a presence in the real world ... the Brick and Mortar!



Katy Trail Gift Shop, St. Louis

I have a new line of handcrafted jewelry, named 'small pleasures', designed around vintage beads that has been selling quite well in my former hometown of St. Louis. There is a sprinkling of my sterling & gemstone designs from jQ jewelry designs available in these shops, but my entrance into the B & M world has been mainly due to beads with Provinance.




Missouri Botanical Gardens Gift Shop


And so I go about setting some priorities for 2011, both on and off Etsy . . .

~ Develope personal website as a wholesale source. Etsy has been disappointing for me the last half of the year, while sales have been growing offline.

~ Grow jQ jewelry designs in present Brick and mortar venues.

~ Online presence for 'small  pleasures', not necessarily on Etsy

~ Facebook business presence

~ Blog more often, and comment frequently on targeted  blogs of others

~ Utilize flickr more often. Buyers come from all sorts of places!

~ Maximize Etsy Opportunities
        - Increase listing of new items
        - Increase relisting activity for the for the first quarter
        - Promotional Frenzy   > Commit to spending five hours a week on these activities
                                            > Don't expect overnight success, but consider this form of
                                                  promotion as a long-term investment

~ Use materials I already own. I have a huge collection of precious metals, high quality gemstones, lampwork and vintage beads and components. Use em up!






20 comments:

Linda B said...

I wish you the best in your B&M and online.

I can relate to using up beads you already have... I'm not so good at that either. Have many to use up or list.

Lbtoyos said...

I try to understand all, and see you are in other level as business. I really wish you more success, your pieces are unique so I really know you are going to have it.
You have remember a goal that I haven´t wrote: use the material I own, I have lots of material and always buying new.... have to use all, have really beautiful pieces in my boxes...

Giftbearer said...

Great goals and wonderful pictures of the brick and mortar locations you are selling in! I think 2011 will be a very good year for you as those customers become familiar with your work and become repeat customers!

Glitterbird Glamour said...

Your plans, woven with photos, were a pleasure to read. Best of luck!

galla15 said...

Very good goals!!! I didn't know you had a brick and mortar!! CONGRATS! And good luck :)

petite hermine said...

Those are great goals! I feel you on many of them. Congrats on your new line and good luck with your wholesale aspirations :)

marcenebt99 said...

Use materials you already own. Starting 2011 with a goal of saving money and making money ... go go go

BijiBijoux said...

Great goals! Beautiful jewelry!

I wish you the best in all areas of your life in 2011.

Sea Flower Studios said...

Wonderful goals! I look forward to seeing you reach each and every one of them!

Enid said...

Very nice goal!!! You can do it!!!

Good Luck,
Enid

Dell Cove Spice said...

Congrats on getting into the Brick and Mortar world!!! Your goals are terrific and very inspirational. May 2011 be the year of JQ Jewelry!

Sewinggranny - Mona said...

Wishing you lots of success with your wish list!!

Katie said...

Great goals! I'm so happy to see that you're in the REAL B&M world. A feat that I have yet to accomplish. I can't wait to help promote you and your store as part of the FRENZY.

Cool Kid Designs said...

Great Goals! Good luck in 2011!

Crystal Zacharias said...

Great post. All the best in reaching your goals

cheeky curves said...

wishing you every success for 2011

asdesigns said...

Great goals. I love the part about using what you already have. I definitely need to make an effort to do that as well.

Elizabeth said...

wonderful goals. congrats on what you have already accomplished and best wishes on what is to come.

Ahhh.. the elussive goal of using what you have and not buying more. Thats not a goal i can succeed at but i wish you the best!!!
www.turtlexiii.etsy.com

Angels and Everlastings said...

Very interesting about your brick and mortar opportunities. I had similar disappointment with etsy and thought maybe I relied too much on my on-line and didn't pursue any local sales. Best wishes for 2011

petite hermine said...

Hi Jill!

I would like to give you the "Stylish Blogger Award" for your awesomely stylish blog! :)

How this award works is that it's passed on from blogger to blogger, so I received the award from someone and I pass on the award to others. Part of this award is to write 7 things about yourself (on your blog post) and pass this award to 15 other recently discovered blogs you think deserves this award too.

You can see my post and the link for the award here!
http://petitehermine.blogspot.com/2011/01/2011-calendar-year-of-rabbit-by.html

Happy New Year!
Jen

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