Twenty-Twelve: Ease On Down the Road

Happy New Year from jQ jewelry designs❣

Ready? Well then, let's get on with it ...

It's a Brand New Year at jQ jewelry designs ...



As I turn that last calendar page for 2010, I've imagined some special goals for myself as well as my business ...
jQ jewelry designs.

On a personal level, I want to maintain and grow strong relationships with those people that are most important to me, continue in the revelation that it is not material objects that make my world go 'round, and not gain back any of the relatively large amount of weight that I've lost over the past two years. It appears there are more Don'ts than there are Dos, but that's only a matter of semantics. I'm still moving towards a positive outcome.

And then there is the matter of setting business goals for jQ jewelry designs ...



Lake Hartwell


2010 was a very important year for my jewelry business; not as an online Shop on Etsy, but in the fact that I have been able to develop a presence in the real world ... the Brick and Mortar!





Katy Trail Gift Shop, St. Louis



I have a new line of handcrafted jewelry, named 'small pleasures', designed around vintage beads that has been selling quite well in my former hometown of St. Louis. There is a sprinkling of my sterling & gemstone designs from jQ jewelry designs available in these shops, but my entrance into the B & M world has been mainly due to beads with Provinance.





Missouri Botanical Gardens Gift Shop



And so I go about setting some priorities for 2011, both on and off Etsy . . .

~ Develope personal website as a wholesale source. Etsy has been disappointing for me the last half of the year, while sales have been growing offline.

~ Grow jQ jewelry designs in present Brick and mortar venues.

~ Online presence for 'small  pleasures', not necessarily on Etsy

~ Facebook business presence

~ Blog more often, and comment frequently on targeted  blogs of others

~ Utilize flickr more often. Buyers come from all sorts of places!

~ Maximize Etsy Opportunities

        - Increase listing of new items

        - Increase relisting activity for the for the first quarter

        - Promotional Frenzy   > Commit to spending five hours a week on these activities
                                            > Don't expect overnight success, but consider this form of
                                                  promotion as a long-term investment

~ Use materials I already own. I have a huge collection of precious metals, high quality gemstones, lampwork and vintage beads and components. Use em up!